Singapore Airlines lifts the lid on Kiwi Family Travel Tends

A survey conducted by Singapore Airlines has found that Kiwi kids fly well ahead of their parents when it comes to experiencing the world. The survey conducted last month, showed Kiwis agreed that their kids have more opportunity to enjoy more travel-based cultural experiences and more opportunities to travel internationally than their parents’ generation. Surprisingly, the survey showed that parents were not overly concerned about how long a journey took when deciding on holiday destinations, but the nation was divided when it came to whether or not children should be taken out of school to travel.

Nearly three quarters (70 per cent) of those surveyed stated that today’s Kiwi children have more opportunities to travel overseas, travel within New Zealand (62 per cent) and participate in a range of cultural events such as festivals (69 per cent), live music events (67 per cent), and live sporting events (62 per cent) than their parents did when they were growing up.



Singapore Airlines General Manager New Zealand, Mr Kenny Teo, says the results were not surprising given the continued increase in flights to and from New Zealand.

“Over the past few years we have increased the number of flights to and from New Zealand, providing even more opportunities for families to travel. In 2016 we launched our Wellington service, we have continued to operate seasonal supplementary flights from Christchurch alongside our regular daily flight and in Ocotober we launched the new third daily flight from Auckland in partnership with Air New Zealand.”

The survey also showed that visiting friends and relatives was the number one factor in a families’ choice of travel destination, followed by exposure to different cultural experiences, and fulfilling parents’ childhood dreams like visiting world-famous zoos or theme parks like the age old favourite, Disneyland.



In December, Singapore Airlines launched a new ‘Yummy!’ meal service. “‘Yummy!’ allows families travelling in our Suites, First and Business Class cabins the opportunity to pre-order their children’s in-flight meals from a number of our favourite children’s dishes, it’s like Book The Cook for kids.”

While the Singapore Airlines, SilkAir and Scoot global network provides an opportunity to explore the globe the jury was still out as to whether global exploration should be done during school terms.

Taking kids out of school to travel allows parents to take advantage of better deals and fewer crowds, yet Kiwis are divided when it comes to doing so with 41 per cent of those surveyed admitting to having taken their children out of school during term time to travel, increasing to 50 per cent amongst those aged between 45 and 64 years old. About the same proportion indicated that they would not do this (39%), however the results were much higher (62%) amongst those older than 65 years old. Interestingly, when travelling with children, most Kiwi parents determine cabin class based on length of flight.



“We know that Kiwis love to travel and explore the world, so at Singapore Airlines we are constantly reviewing travel behaviours and trends to inform our routes and itineraries, so that we can ensure that as many Kiwis as possible can easily get to their next destination,” Mr Teo said.

“Regardless of whether you choose to fly Economy or First Class, or whether you travel with your children during school holidays or out of school holidays, we are ready to welcome you onboard so you can experience our award winning service as you take your family on their next adventure.”

To take you and the family even further, Singapore Airlines’ January Jetaway Special Fares are now available to all destinations in Economy, Premium Economy and Business Classes until 31st January 2019. For further details, see


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